Attack Special Rules - Do they apply if the attack missed?

[Rhox]

Say i sue an attack that has a "Wild: Bleed" special effect...
If the target successfully defends the attack and I cause no damage, but did roll a wild... I still apply bleed, correct?
My imagination says that the defending character still took the brunt of the attack and is bleeding now even if they shrugged off the attack as a whole.

[Negoldar]

Yes. The Wild effect still applies. 

Note that some effects require damage to be dealt to trigger them.